This is a beautiful, exclusive brand that you do not want to miss this October
CREATING A SINGLE DITA FRAME CAN TAKE AS MANY AS 320 SEPARATE PRODUCTION STEPS OVER 8 MONTHS.
Creating a single DITA frame can take as many as 320 separate productions steps over 8 months. The manufacturing process delicately balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising production philosophy is the way in which they polish the acetate frames.
DITA slowly tumble the acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. In addition to utilizing a renewable resource, their traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.
DITA’s commitment to craftsmanship is just one example of how they hold true to the time-honoured belief that there are no shortcuts to quality. Like samurai sword smiths from a bygone era, the master craftsmen have dedicated as many as 50 years to perfecting their crafts. These modern day masters bring Dita’s innovative designs to life by transforming the finest acetates and metals into eyewear of incomparable beauty, quality and style.
Luxury is a word so overused in recent years as to have been rendered virtually meaningless. DITA is one of the few remaining eyewear brands that deliver on genuine luxury’s promise of inspired designs, extraordinary materials, exceptional craftsmanship and exclusivity. To experience DITA is to experience genuine luxury.
Visit us this October to view the full range.